Shivam Singh Rana discusses influencer marketing in 2023

Rashika Sharma
3 Min Read
Shivam Singh Rana, Social Media Influencer

New Delhi: In the digital world, influencer marketing is one such aspect. It is an online media marketing strategy in which brands endorse and create awareness of the product or service through influencers who have strong social influence in their field.

And now that social media has taken over to reach the masses, especially during the time of COVID, influencers and content creators have leveraged it the most as brands have started to realise the true power of influencer marketing online.

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Shivam Singh Rana is a fashion, lifestyle, and comedy creator and math teacher by profession. The creator has made a huge impact by working with brands such as Dw, Puma, etc. on Instagram, where he has a 140k+ fan following and Josh has over 4 million+ followers. One famous proverb states that “the only constant is change.” But something in life never really changes; it just gains popularity over time and becomes a trend. He says, I am a teacher by profession, but social media is also a good career path.

Shivam Rana
Shivam Singh Rana. Image Source: @shivam00095 Instagram

When questioned, Shivam said he has built his brand and gained engaged followers on Instagram. What advice does he have for growing a personal brand to this level?

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To begin with, Shivam answered by thanking all her lovely followers for the overwhelming response he received to his channels. He also stated that he has managed various brands and that he has discovered that brands that use social media as an advertising medium see an increase in sales, particularly start-up brands. He said he has managed brands like Zed TV, Colours TV, Cartoon Network, and many other big brands.

In answer to the question, he responded that social media has given creators a platform for development. If you’re good at something, there isn’t a need to perform in front of petty judges to increase the TRP. All you have to do is showcase your talent on social media the way he did.


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