Anuj Gandhi, the visionary entrepreneur behind Streambox Media, has once again disrupted the Indian television landscape with the launch of his revolutionary subscription-based television service, Dor. The 43-inch QLED TV, priced at an affordable Rs 799 per month with an upfront activation fee of Rs 10,799, sold out completely within just 12 hours of its launch on December 1, 2024, on Flipkart.
Dor, a revolutionary concept in the Indian television market, offers a unique subscription-based model that combines the best of both worlds: the convenience of streaming services and the immersive experience of traditional television. By integrating 24+ OTT platforms, 300+ live channels, and 4K QLED TV technology into a single, affordable subscription, Dor aims to revolutionize the way Indians consume entertainment.
The overwhelming response to Dor’s launch is a testament to its innovative approach and the growing demand for affordable, high-quality television services in India. Gandhi’s vision of making television accessible to a wider audience has resonated with consumers, who are eager to embrace this new era of television viewing.
In response to the overwhelming demand, Streambox Media has announced that the next sale of the 43-inch Dor TV will take place soon. The company is also gearing up for the launch of its 55-inch and 65-inch variants in early 2025, offering even more options for consumers to enjoy the Dor experience.
Dor’s success can be attributed to several factors:
- Affordable pricing: The monthly subscription fee of Rs 799 makes Dor significantly more affordable than traditional cable or DTH services.
- Comprehensive content library: Dor offers a vast array of content, including popular OTT platforms, live channels, and 4K QLED TV technology.
- Innovative technology: Dor’s AI-powered recommendation engine and user-friendly interface make it easy for users to find and enjoy their favorite content.
- Strong backing: Dor is backed by prominent investors such as Micromax Informatics, Nikhil Kamath, and Stride Ventures, which provides the company with the resources and expertise to succeed.
Anuj Gandhi’s Dor TV is not just a television; it’s a revolution in the way Indians consume entertainment. With its innovative approach, affordable pricing, and comprehensive content library, Dor is poised to become a game-changer in the Indian television market.
